Meet Sam Røre
Former Solicitor. Mother. Coach.
For 20 years, I navigated the complexities of legal practice. I understand the mental and physical toll of juggling professional excellence with personal responsibility. At the end of 2025, I transitioned from the legal office to the gym floor to help other time-poor people do what I had to do: prioritise themselves.
This wasn't a knee-jerk career decision; it was the culmination of a lifelong commitment to performance. Sport has been my foundation since childhood, where I represented Scotland in junior badminton across various age groups and continued to play for the University of Edinburgh while completing my legal studies.
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In my twenties, I discovered the Les Mills programme and the unique buzz of community that comes from group fitness. As I got older I wanted to prioritise and progress my strength and my focus shifted toward resistance training. This coincided with increasing responsibility in my legal career, and I quickly realised that juggling consistent and structured physical training with a demanding professional life was a continuous battle.
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When my daughter arrived, the stakes changed again. I had a new and significant layer of responsibility to manage alongside my career.
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I know exactly what it is like to live at the mercy of the urgent request and the constant pressure of being the go-to problem solver both at work and at home. I have lived the consequences of putting my own wellness at the bottom of a never-ending list of priorities.
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​The turning point for me was finding the right coach. It was where I finally found the structure and accountability I was missing. My coach taught me the precision of barbell lifting, Olympic lifting, Kettlebell hard style and Kettlebell sport training. He also taught me how to structure conditioning in my sessions. We worked through any injuries that I had developed and trained around them, one of which was a lifestyle back injury where I developed muscular weaknesses that were caused by sitting at a desk for hours a day for years.
That partnership transformed my approach to my health, proving that even with a full plate it is possible to achieve your goals if you have the right system in place.
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Now I bring that support, knowledge and structural discipline to you. At Sam Røre Coaching we focus on:
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Efficiency: Results-driven programming designed for maximum impact with minimum time investment.
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Sustainability: Tailored programming that fits your lifestyle, not the other way around. We don't all have the same 24 hours in the day - no matter what social media influencers tell you.
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Accountability: No-nonsense, straightforward support from someone who has walked in your shoes. You bring the effort, I bring the plan.
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Adaptability: Life happens and priorities change. There is no shame or punishment. We can tailor your programme with the demands of your schedule or changes in your life (e.g. injury), ensuring your workouts continue even when your typical routine is disrupted. The knowledge you will gain will teach you how to adapt your training regime to flex with change.
Whether you are in Edinburgh and surrounding areas, or working with me online from anywhere in the world, my goal is to help you build a body and mindset and form lifelong habits that can handle the demands of your life.
Qualifications
Health and Fitness
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Active IQ Level 2 Certificate in Gym Instructing (provided by Study Active and recognised by the Chartered Institute for the Management of Sport and Physical Activity).
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Focus Awards Level 3 Certificate in Personal Training, (In progress) (provided by Study Active and recognised by the Chartered Institute for the Management of Sport and Physical Activity).
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Royal Society for Public Health Level 4 Award in Nutrition (In Progress) (provided by Study Active and recognised by the Chartered Institute for the Management of Sport and Physical Activity).
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Emergency First Aid at Work (St Andrew’s First Aid).
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Legal
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Law LLB (Hons), University of Edinburgh.
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Diploma in Legal Practice, University of Edinburgh.
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MSc Global Crime, Justice and Security, University of Edinburgh.
Services
1-2-1 personal training (in person)
Face to face personal training in Edinburgh.
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This is my most comprehensive service, designed for those who require a high level of technical oversight and a completely tailored approach.
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The Methodology: We begin with a thorough movement assessment and a review of your lifestyle habits and personal goals. Whether our focus is on conditioning, endurance, gaining strength or just moving - every session is programmed to maximise your time.
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The Partnership: Beyond the gym floor, I provide support to ensure your training remains sustainable alongside your competing priorities commitments.
Small group personal training (in person)
Coaching within a focused, supportive environment.
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Small group training offers the technical benefit of a personal coach with the added motivation of a small, like-minded community.
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The Structure: These sessions are strictly limited in size to ensure I can provide individual technical feedback and coaching.
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The Community: You will train in a small group with others who are balancing demanding lives and are committed to consistent, long-term health.
Online personal training
Coaching support and accountability, regardless of your location.
For those who cannot train face to face, due to location, or who are frequently travelling or prefer to train in their own facility.
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The Programming: You receive a bespoke training programme delivered via a dedicated app, including video demonstrations and technical notes.
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The Feedback: We hold regular check-ins to review your progress. You can upload videos of you undertaking exercises for detailed technical analysis, ensuring safety and progression.
Frequently Asked Questions (FAQs)
Do I need to be "in shape" to start?
No. My coaching is based on meeting you exactly where you are today. We will build your strength and technical skill from the ground up.
How often do I need to train to see results?
Efficiency is a pillar of my coaching. For most busy individuals, two to three well-structured sessions per week are enough to make progress. Before we start we discuss your goals, and keep those under review as your training progresses.
What happens in a session?
My coaching prioritises technique and physical efficiency to ensure you get the highest return on your time investment. I'll explain why a particular exercise is programmed and the purpose of it, you will be able to provide me with feedback and ask questions. We don't do filler exercises; each session is strategically structured around improving your strength, movement quality, and resilience. Every movement has a specific purpose tied to your long-term goals.
I want to be fit and strong, but I’m not an athlete. Is this coaching for me?
Absolutely. My coaching is about performance and longevity, not aesthetic extremes. While your body composition will likely change as you get stronger, our primary focus is on building a body that is resilient, energetic, and capable in your daily life. We train to ensure you have the physical capacity to handle life. My coaching is for anyone who wants to improve their quality of life, whether that means being more active with your children, reducing the physical toll of a desk-based job, or simply feeling more confident in your movements. We use resistance training as a vehicle for better health, not as an end in itself.
I have an unpredictable schedule. How does coaching work?
I understand that for a busy people, fixed times can be a challenge. My coaching is built on the principle of adaptability rather than rigid perfection.​ While I run a structured business with scheduled sessions, my programmes are designed to be resilient. We work together to build the skills needed to adapt when your schedule shifts. If you miss a session or a specific set of exercises due to a work emergency or family commitment, the world does not end and you are never punished. We simply recalibrate and focus on long-term consistency. The goal is a sustainable regime that fits into your lifestyle, not a perfect, uninterrupted streak that breaks the moment life gets complicated.
I have an old injury; can I still lift weights and train with you?
In most cases, yes—provided you have been cleared for exercise by a medical professional. Strength training is an excellent tool for building a more resilient body and protecting against future issues, but safety is my absolute priority. Before we begin training, every client is required to complete a Physical Activity Readiness Questionnaire (PAR-Q).
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If you have a pre-existing injury or a complex medical history, I will require confirmation that you have been cleared by your GP or Physiotherapist to undertake a strength programme. Once cleared, we will work strictly within your current capabilities, focusing on proper mechanics and progressive loading to ensure your training is both safe and effective.
What is the process for getting started?
I follow a structured three-step onboarding process to ensure that my coaching is the right fit for your goals and that we can train safely and effectively.
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Step 1: The Initial Enquiry & Introductory Call - Once you send me an email (info@samrorecoaching.co.uk) , I will personally review your details and respond as soon as I am able to do so. If your requirements align with my coaching specialisms, I will invite you to a brief, 15-minute introductory call to discuss your objectives in more detail.
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Step 2: Consultation & Health Screening - If we agree to work together and proceed, we will then arrange a formal consultation. This is a review of your lifestyle, training history, and available equipment. At this stage, you will be required to complete a Physical Activity Readiness Questionnaire (PAR-Q). If you have pre-existing injuries or medical conditions, we will ensure you have the necessary clearance from your GP or Physiotherapist before proceeding.
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Step 3: Assessment & Programming - For 1-to-1 and small group clients, we perform a movement assessment to establish your baseline. Based on all the data gathered, I will design your bespoke training programme and habit-tracking framework, and we begin our partnership.